StripSmith St, Collingwood
RentTBC — Smith Street premium corridor
Higher than Uncle Joe's but confirmed hospitality strip
FitoutLight, airy, minimal — high ceilings, white walls, timber tasting bar, outdoor deck
Wine focusMinimal intervention only — 16 wines on tap, sustainable keg model
CapacityUnder 50 patrons Ideal
Following7,874 Instagram followers — active, engaged, directly aligned wine community
Pivot requiredKeg/refill-only model to evolve into full cellar door; add food programme
The case for Glou
Structurally almost identical to what Muto is building — sustainable, minimal-intervention, producer-direct. The existing community of nearly 8,000 followers maps almost perfectly onto Muto's audience and would transfer directly to the new brand.